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种子名称： [CourseClub.NET] Lynda - Google AdWords Essential Training
文件类型： 视频
文件数目： 75个文件
文件大小： 2.09 GB
收录时间： 2018-5-26 20:18
已经下载： 3次
资源热度： 292
最近下载： 2024-11-20 06:54

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[CourseClub.NET] Lynda - Google AdWords Essential Training.torrent

00 Introduction/01 Welcome.mov15.65MB

00 Introduction/02 Getting the most from this course.mov17.63MB

01 Getting to Know AdWords/01 Dissecting online advertising.mov35.97MB

01 Getting to Know AdWords/02 Understanding pay-per-click advertising.mov37.09MB

01 Getting to Know AdWords/03 Valuing the benefits of AdWords.mov44.36MB

01 Getting to Know AdWords/04 Defining supported ad types.mov58.87MB

01 Getting to Know AdWords/05 Learning terms and definitions.mov70.37MB

01 Getting to Know AdWords/06 Knowing advertiser requirements.mov50.31MB

02 Getting Started/01 Exploring where ads show up.mov60.59MB

02 Getting Started/02 Understanding the structure.mov29.72MB

02 Getting Started/03 Creating an account.mov3.6MB

02 Getting Started/04 Choosing between billing options.mov4.58MB

03 Navigating the AdWords Interface/01 Learning the interface.mov7.74MB

03 Navigating the AdWords Interface/02 Exploring the My Account tab.mov4.3MB

03 Navigating the AdWords Interface/03 Understanding the updates to the Billing tab.mov2.22MB

04 Starting Your First Campaign/01 Organizing campaigns and ad groups in your account.mov62.22MB

04 Starting Your First Campaign/02 Exploring the Campaigns tab.mov13.45MB

04 Starting Your First Campaign/03 Creating a campaign using the default options.mov7.53MB

05 Customizing Your Campaign Settings/01 Targeting by location and language.mov10.39MB

05 Customizing Your Campaign Settings/02 Targeting different networks and devices.mov8.58MB

05 Customizing Your Campaign Settings/03 Understanding bidding options and setting a budget.mov10.03MB

05 Customizing Your Campaign Settings/04 Setting your delivery method.mov2.4MB

05 Customizing Your Campaign Settings/05 Adding your business location.mov4.58MB

05 Customizing Your Campaign Settings/06 Showing products from your Google Merchant Center.mov4.82MB

05 Customizing Your Campaign Settings/07 Adding extension features to your text ads.mov6.93MB

05 Customizing Your Campaign Settings/08 Setting dates and scheduling ads.mov6.6MB

05 Customizing Your Campaign Settings/09 Defining ad delivery options.mov5.21MB

05 Customizing Your Campaign Settings/10 Using demographic bidding.mov4.19MB

06 Creating Your First Ad Group/01 Structuring ad groups in your campaign.mov46.15MB

06 Creating Your First Ad Group/02 Creating text ads.mov5.95MB

06 Creating Your First Ad Group/03 Creating image ads and using the display ad builder.mov10.08MB

06 Creating Your First Ad Group/04 Understanding and creating mobile ads.mov5.2MB

06 Creating Your First Ad Group/05 Adding keywords.mov6.73MB

06 Creating Your First Ad Group/06 Bidding at the keyword and ad group levels.mov9.23MB

07 Optimizing Your Ads/01 Learning rules and guidelines for great ads.mov83.3MB

07 Optimizing Your Ads/02 Learning rules for image ads.mov19.24MB

07 Optimizing Your Ads/03 Writing great ads.mov62.87MB

07 Optimizing Your Ads/04 Using dynamic keyword insertion (DKI).mov55.27MB

07 Optimizing Your Ads/05 Testing your ads with a split test.mov50.68MB

08 Researching Keywords/01 Valuing keyword research.mov38.97MB

08 Researching Keywords/02 Understanding keyword match types.mov69MB

08 Researching Keywords/03 Including negative keywords.mov47.39MB

08 Researching Keywords/04 Evaluating a keyword.mov78.41MB

08 Researching Keywords/05 Using the Keyword tool.mov16.29MB

08 Researching Keywords/06 Creating ad groups from keyword research.mov49.19MB

09 Understanding the Auction and Quality Score/01 Understanding how the auction works.mov63.85MB

09 Understanding the Auction and Quality Score/02 Understanding Quality Score.mov53.42MB

09 Understanding the Auction and Quality Score/03 Identifying Quality Score issues.mov5.1MB

09 Understanding the Auction and Quality Score/04 Addressing Quality Score issues.mov79.85MB

10 Using the Google Display Network/01 Learning about the Google Display Network (GDN).mov44.34MB

10 Using the Google Display Network/02 Evaluating your performance on the GDN.mov5.22MB

10 Using the Google Display Network/03 Creating a placement-targeted campaign.mov7.16MB

10 Using the Google Display Network/04 Understanding CPM bidding.mov38.71MB

10 Using the Google Display Network/05 Using the Site and Category Exclusion feature.mov9.01MB

10 Using the Google Display Network/06 Remarketing with audiences.mov10.23MB

11 Tracking Ad Performance/01 Understanding conversion types.mov29.14MB

11 Tracking Ad Performance/02 Understanding Conversion Tracking.mov33.68MB

11 Tracking Ad Performance/03 Installing Conversion Tracking code.mov6.45MB

11 Tracking Ad Performance/04 Learning the basics of AdWords reports.mov7.77MB

11 Tracking Ad Performance/05 Integrating Google Analytics with AdWords.mov40.37MB

11 Tracking Ad Performance/06 Importing Google Analytics goals.mov6.02MB

12 Understanding Landing Pages/01 Keeping people from clicking the Back button.mov38.46MB

12 Understanding Landing Pages/02 Understanding how landing pages affect Quality Score.mov35.4MB

12 Understanding Landing Pages/03 Testing landing pages with Website Optimizer.mov34.17MB

13 Optimizing for Traffic/01 Understanding reach and market share.mov32.2MB

13 Optimizing for Traffic/02 Using the Traffic Estimator.mov5.82MB

13 Optimizing for Traffic/03 Widening the net with keywords.mov48.61MB

13 Optimizing for Traffic/04 Getting more clicks with bids.mov55.17MB

14 Optimizing for Conversions/01 Defining your goals and measuring ROI.mov56.16MB

14 Optimizing for Conversions/02 Understanding conversion metrics and using the Conversion Optimizer.mov12.96MB

15 Working Offline with AdWords Editor/01 Understanding AdWords Editor.mov34.81MB

15 Working Offline with AdWords Editor/02 Using AdWords Editor.mov21.75MB

16 Troubleshooting/01 Using the Ad Preview and Diagnosis tool.mov3.15MB

16 Troubleshooting/02 Diagnosing keyword problems.mov52.79MB

17 Conclusion/Goodbye.mov22.59MB