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种子名称： Linkedin - Become a Social Media Advertising Specialist [AhLaN]
文件类型： 视频
文件数目： 227个文件
文件大小： 2.53 GB
收录时间： 2024-5-19 02:46
已经下载： 3次
资源热度： 176
最近下载： 2024-12-24 10:24

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Linkedin - Become a Social Media Advertising Specialist [AhLaN].torrent

01.Advertising Foundations/04-Working with Advertising Partners/01-The landscape of marketing providers.mp442.23MB

01.Advertising Foundations/01-Introduction/01-Advertising foundations.mp422.5MB

01.Advertising Foundations/02-The Basics of Advertising/01-The ad cycle.mp437.76MB

01.Advertising Foundations/02-The Basics of Advertising/02-Defining an audience.mp427.37MB

01.Advertising Foundations/02-The Basics of Advertising/03-Setting objectives.mp419.18MB

01.Advertising Foundations/02-The Basics of Advertising/04-Creating an advertising strategy.mp417.46MB

01.Advertising Foundations/02-The Basics of Advertising/05-Crafting an advertising message.mp436.12MB

01.Advertising Foundations/02-The Basics of Advertising/06-Producing an ad.mp439.81MB

01.Advertising Foundations/02-The Basics of Advertising/07-Placing an ad.mp438MB

01.Advertising Foundations/02-The Basics of Advertising/08-Writing a brief.mp429.81MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/01-Being where the customers are.mp439.35MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/02-Basic digital presence.mp434.48MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/03-Basic advertising presence.mp433.75MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/04-Mapping competitors.mp423.19MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/05-Basics of public relations.mp432.54MB

01.Advertising Foundations/03-Creating a Minimum Viable Plan/06-Content strategy.mp424.32MB

01.Advertising Foundations/04-Working with Advertising Partners/02-Research and strategy partners.mp430.73MB

01.Advertising Foundations/04-Working with Advertising Partners/03-Design creative and content partners.mp434.56MB

01.Advertising Foundations/04-Working with Advertising Partners/04-Production and digital development partners.mp425.66MB

01.Advertising Foundations/04-Working with Advertising Partners/05-Analytics and optimization partners.mp425.75MB

01.Advertising Foundations/05-Advertising in Larger Corporations/01-Working with an agency.mp429.25MB

01.Advertising Foundations/05-Advertising in Larger Corporations/02-Next steps.mp419.53MB

02.Writing Ad Copy/01-Introduction/01-Shaping your message.mp416.46MB

02.Writing Ad Copy/02-Rules of Ad Copy Writing/01-Writing for web readers.mp417.34MB

02.Writing Ad Copy/02-Rules of Ad Copy Writing/02-Keep content fresh.mp413.21MB

02.Writing Ad Copy/02-Rules of Ad Copy Writing/03-Language and tone.mp416.34MB

02.Writing Ad Copy/03-Ad Copy Goals/01-Micro vs macro goals.mp420.06MB

02.Writing Ad Copy/03-Ad Copy Goals/02-Acquisition goals.mp417.92MB

02.Writing Ad Copy/03-Ad Copy Goals/03-Retention goals.mp416.14MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/01-Website ad copy.mp47.45MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/02-Email ad copy.mp47.02MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/03-Direct mail ad copy.mp46.43MB

02.Writing Ad Copy/04-Writing Ad Copy for Different Media/04-Social media ad copy.mp49.36MB

02.Writing Ad Copy/05-Understanding Your Audience/01-How psychology affects ad copy.mp410.55MB

02.Writing Ad Copy/05-Understanding Your Audience/02-Psychological triggers Priming.mp410.12MB

02.Writing Ad Copy/05-Understanding Your Audience/03-Psychological triggers Social proof.mp47.08MB

02.Writing Ad Copy/05-Understanding Your Audience/04-Psychological triggers Price.mp48.19MB

02.Writing Ad Copy/05-Understanding Your Audience/05-Loss aversion and the endowment effect.mp44.49MB

02.Writing Ad Copy/06-Personas and Tone/01-Customer personas.mp419.14MB

02.Writing Ad Copy/06-Personas and Tone/02-Why tone matters.mp46.57MB

02.Writing Ad Copy/07-Dos and Donts/01-Eliminate the passive voice.mp44.87MB

02.Writing Ad Copy/07-Dos and Donts/02-Write effective headlines.mp47.26MB

02.Writing Ad Copy/07-Dos and Donts/03-Master the call to action CTA.mp44.75MB

02.Writing Ad Copy/08-Conclusion/01-Ad copywriting resources.mp410MB

03.Advertising on YouTube/01-Introduction/01-Grab attention on YouTube.mp46.33MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/01-Discover the YouTube advertisement process.mp48.54MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/02-Access Google Ads.mp49.48MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/03-Tips for creating engaging YouTube video ads.mp46.81MB

03.Advertising on YouTube/02-The Basics of YouTube Advertising/04-Uploading your ad to YouTube.mp44.99MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/01-Create a new YouTube ad campaign.mp417.83MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/02-Create a new ad group for YouTube.mp423.77MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/03-Create a new ad for YouTube.mp412.93MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/04-Add payment info for YouTube ads.mp43.39MB

03.Advertising on YouTube/03-Creating a YouTube Video Ad/05-Manage currently running ads on YouTube.mp410.79MB

03.Advertising on YouTube/04-Reviewing Google Ads Analytics/01-Touring the overview page in Google Ads Analytics.mp411.78MB

03.Advertising on YouTube/04-Reviewing Google Ads Analytics/02-Create custom reports for Youtube ads.mp415.02MB

03.Advertising on YouTube/04-Reviewing Google Ads Analytics/03-Adjust YouTube ads based on analytics.mp45.46MB

03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/01-Linking a YouTube account.mp45.56MB

03.Advertising on YouTube/05-Additional Considerations for YouTube Advertising/02-Conversion tracking in Google Ads.mp416.95MB

03.Advertising on YouTube/06-Conclusion/01-Continue learning about advertising on YouTube.mp4227.26KB

04.Advertising on LinkedIn/01-Introduction/01-The value of LinkedIn ads.mp412.72MB

04.Advertising on LinkedIn/01-Introduction/02-Make Linkedin ads work for you.mp47MB

04.Advertising on LinkedIn/01-Introduction/03-Where LinkedIn ads fits in the digital marketing ecosystem.mp413.1MB

04.Advertising on LinkedIn/01-Introduction/04-Who should and shouldnt advertise on LinkedIn.mp412.42MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/01-Time to get started.mp410.54MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/02-Page access.mp47.21MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/03-Ads access.mp49.82MB

04.Advertising on LinkedIn/02-Set Yourself Up for Success/04-Install your Insight Tag.mp419.34MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/01-Idenfity advertising capabilities.mp45.78MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/02-Understand the advantages of ad units.mp411.45MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/03-Use Sponsored Content.mp44.59MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/04-Use text ads.mp44.68MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/05-Use dynamic ads.mp44.81MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/06-Use Sponsored Messaging.mp46.97MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/07-Video ads.mp45.16MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/08-Carousel ads.mp45.3MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/09-Lead generation forms.mp47.13MB

04.Advertising on LinkedIn/03-LinkedIns Advertising Capabilities/10-Event ads.mp44.97MB

04.Advertising on LinkedIn/04-Preparing Your AMO/01-The three pillars of a social ads bring your AMO.mp45.51MB

04.Advertising on LinkedIn/04-Preparing Your AMO/02-Audience targeting.mp419.09MB

04.Advertising on LinkedIn/04-Preparing Your AMO/03-Create your message.mp424.04MB

04.Advertising on LinkedIn/04-Preparing Your AMO/04-Develop a persuasive offer.mp415.1MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/01-Define your account structure.mp416.2MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/02-Select objectives.mp416.68MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/03-Targeting.mp417.03MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/04-Bidding and budgeting strategy.mp415.36MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/05-Retargeting strategy.mp418.89MB

04.Advertising on LinkedIn/05-The Nitty-Gritty/06-Set up retargeting.mp414.39MB

04.Advertising on LinkedIn/06-Making It Effective/01-Analytics tracking and attribution.mp416.73MB

04.Advertising on LinkedIn/06-Making It Effective/02-Reporting.mp433.42MB

04.Advertising on LinkedIn/06-Making It Effective/03-Benchmarking.mp419.95MB

04.Advertising on LinkedIn/06-Making It Effective/04-Analyze performance.mp420.64MB

04.Advertising on LinkedIn/07-Conclusion Get Launched/01-Next steps.mp46.38MB

05.Advertising on Instagram/01-Introduction/01-Leverage Instagram advertising for your business.mp46.92MB

05.Advertising on Instagram/02-Instagram Advertising Basics/01-Overview of advertising on Instagram.mp412.15MB

05.Advertising on Instagram/02-Instagram Advertising Basics/02-Create an Instagram professional account.mp410.16MB

05.Advertising on Instagram/02-Instagram Advertising Basics/03-Introduction to Facebook Ads Manager.mp411.55MB

05.Advertising on Instagram/03-Create Content to Advertise on Instagram/01-Instagram advertising placement options and specs.mp412.35MB

05.Advertising on Instagram/03-Create Content to Advertise on Instagram/02-Instagram ad design tools.mp43.62MB

05.Advertising on Instagram/03-Create Content to Advertise on Instagram/03-Tips for creating engaging content.mp44.02MB

05.Advertising on Instagram/04-Create Ads for Instagram/01-Create an Instagram ad campaign.mp411.14MB

05.Advertising on Instagram/04-Create Ads for Instagram/02-Create an ad set and configure placements.mp415.93MB

05.Advertising on Instagram/04-Create Ads for Instagram/03-Upload an ad creative for Instagram.mp417.94MB

05.Advertising on Instagram/04-Create Ads for Instagram/04-Create Instagram ads with saved audiences.mp414.89MB

05.Advertising on Instagram/04-Create Ads for Instagram/05-Advertising with Instant Experience.mp414.78MB

05.Advertising on Instagram/04-Create Ads for Instagram/06-Advertising with promoted posts.mp47.36MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/01-Important metrics and concepts for Instagram ads.mp44.2MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/02-Interpret data in Facebook Ads Manager.mp414.83MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/03-Create custom reports for Facebook Ads Manager.mp414.97MB

05.Advertising on Instagram/05-Review Instagram Advertising Analytics/04-Adjustments based on ad performance.mp46.69MB

05.Advertising on Instagram/06-Conclusion/01-Additional resources for advertising on Instagram.mp42.41MB

06.Advertising on Twitter/01-Introduction/01-Reach your audience with Twitter Ads.mp411.63MB

06.Advertising on Twitter/02-Get Started Advertising on Twitter/01-An introduction to Twitter Ads.mp48.89MB

06.Advertising on Twitter/02-Get Started Advertising on Twitter/02-Twitter Ad campaign types.mp48.17MB

06.Advertising on Twitter/02-Get Started Advertising on Twitter/03-Basic advertising terminology.mp45.94MB

06.Advertising on Twitter/03-Prepare for Success/01-How to craft a powerful profile.mp415.37MB

06.Advertising on Twitter/03-Prepare for Success/02-Define and target your audience.mp47.14MB

06.Advertising on Twitter/04-Foundations of Twitter Ads/01-Set up your advertising account.mp48.93MB

06.Advertising on Twitter/04-Foundations of Twitter Ads/02-Navigate the interface.mp48.47MB

06.Advertising on Twitter/05-Basic Targeting Methods/01-Demographic targeting Geotargeting.mp46.66MB

06.Advertising on Twitter/05-Basic Targeting Methods/02-Keyword targeting.mp46.49MB

06.Advertising on Twitter/05-Basic Targeting Methods/03-Interest targeting.mp47.4MB

06.Advertising on Twitter/06-Advanced Targeting Methods/01-Tailored Audiences.mp48.99MB

06.Advertising on Twitter/06-Advanced Targeting Methods/02-Device-based targeting.mp44.66MB

06.Advertising on Twitter/06-Advanced Targeting Methods/03-Follower look-alike.mp46.81MB

06.Advertising on Twitter/07-Bidding Configuration/01-Set up budgets.mp44.73MB

06.Advertising on Twitter/07-Bidding Configuration/02-Decide on your bids.mp47.69MB

06.Advertising on Twitter/08-Create a Campaign/01-Set up a campaign.mp48.57MB

06.Advertising on Twitter/08-Create a Campaign/02-Set your bid and budget.mp411.67MB

06.Advertising on Twitter/08-Create a Campaign/03-Select your audience Targeting.mp413.26MB

06.Advertising on Twitter/08-Create a Campaign/04-Choose your creatives.mp414.3MB

06.Advertising on Twitter/08-Create a Campaign/05-Review your campaign.mp44.54MB

06.Advertising on Twitter/09-Managing Creative/01-Manage tweets.mp44.27MB

06.Advertising on Twitter/09-Managing Creative/02-Cards library.mp46.04MB

06.Advertising on Twitter/09-Managing Creative/03-Twitter Media Studio.mp48.98MB

06.Advertising on Twitter/10-Reviewing Your Analytics/01-Review your campaign reports.mp46.84MB

06.Advertising on Twitter/10-Reviewing Your Analytics/02-Tweet activity.mp49.02MB

06.Advertising on Twitter/10-Reviewing Your Analytics/03-Video activity.mp43.24MB

06.Advertising on Twitter/11-Conclusion/01-Next steps.mp45.02MB

07.Advertising on Facebook/01-Introduction/01-Getting started with Facebook advertising.mp44.34MB

07.Advertising on Facebook/01-Introduction/02-iOS changes every advertiser must know.mp46.01MB

07.Advertising on Facebook/02-Facebook Advertising Overview/01-Introduction to Facebook ads.mp46.76MB

07.Advertising on Facebook/02-Facebook Advertising Overview/02-Basic advertising terminology.mp44.59MB

07.Advertising on Facebook/02-Facebook Advertising Overview/03-How to use Facebook Ads Manager.mp46.15MB

07.Advertising on Facebook/03-How Facebook Ads Work/01-How to set up a Facebook advertising account.mp46.32MB

07.Advertising on Facebook/03-How Facebook Ads Work/02-Exploring the Facebook advertising structure.mp46.2MB

07.Advertising on Facebook/03-How Facebook Ads Work/03-How to choose a Facebook ad campaign objective.mp412.15MB

07.Advertising on Facebook/04-How to Create Facebook Ads/01-Choose a budget for your Facebook ads.mp414.93MB

07.Advertising on Facebook/04-How to Create Facebook Ads/02-Identify your primary audience for Facebook ads.mp411.4MB

07.Advertising on Facebook/04-How to Create Facebook Ads/03-Refine your audience with interest targeting in Facebook.mp414.04MB

07.Advertising on Facebook/04-How to Create Facebook Ads/04-Manage Facebook ad placements.mp417.2MB

07.Advertising on Facebook/04-How to Create Facebook Ads/05-Choose your Facebook ad creative.mp429.81MB

07.Advertising on Facebook/05-View Your Facebook Advertising Data/01-How to manage existing Facebook ads and campaigns.mp49.41MB

07.Advertising on Facebook/05-View Your Facebook Advertising Data/02-Understand your success metrics with Facebook ads.mp426.23MB

07.Advertising on Facebook/05-View Your Facebook Advertising Data/03-View your Facebook ads billing summary.mp46.55MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/01-Tips for writing a great Facebook ad.mp415.82MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/02-How to choose an effective image for your Facebook ad.mp48.59MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/03-Improve the performance of your Facebook ads.mp47.03MB

07.Advertising on Facebook/06-Implement Best Practices for Advertising on Facebook/04-Key Facebook advertising policies.mp43.51MB

07.Advertising on Facebook/07-Conclusion/01-Next steps.mp43.3MB

08.Lead Generation: Multichannel PPC Strategy/01-Introduction/01-Introduction to developing a multichannel PPC strategy.mp42.34MB

08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/01-Defining goals for your lead generation PPC strategy.mp44.69MB

08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/02-Defining a target market for your lead generation PPC strategy.mp48.08MB

08.Lead Generation: Multichannel PPC Strategy/02-Laying the Foundation for Your Lead Gen PPC Strategy/03-Performing a competitive review to build your PPC strategy.mp47.45MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/01-Audience resources and data for lead generation.mp46.17MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/02-Begin building PPC audiences.mp46.41MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/03-Content inventory to build your funnel.mp44.79MB

08.Lead Generation: Multichannel PPC Strategy/03-Start Building Your Data Sources for Lead Generation/04-Lead generation tracking Conversions and microconversions.mp46.47MB

08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/01-Identifying the value of top-of-funnel campaigns.mp44.71MB

08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/02-Comparing PPC platforms Targeting options.mp46.33MB

08.Lead Generation: Multichannel PPC Strategy/04-Channel Selection for Your Lead Generation PPC Strategy/03-Comparing PPC platforms Ad features.mp43.44MB

08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/01-PPC strategy Lead generation for local businesses.mp44.66MB

08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/02-PPC strategy Lead generation for international businesses.mp46.93MB

08.Lead Generation: Multichannel PPC Strategy/05-Lead Generation Targeting Strategies and Considerations/03-PPC strategy Lead generation for national businesses.mp44.62MB

08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/01-Using audiences to align channels for lead generation.mp43.19MB

08.Lead Generation: Multichannel PPC Strategy/06-Coordinating Cross-Channel Lead Generation Campaigns/02-Quantifying view-through conversion value.mp46.48MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/01-Estimating and projecting PPC performance.mp44.6MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/02-Determining minimum viable PPC budgets per channel.mp44.24MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/03-Strategically allocating PPC budget.mp45.18MB

08.Lead Generation: Multichannel PPC Strategy/07-Projecting Performance and Defining Budgets/04-Planning a testing budget for PPC.mp43.31MB

08.Lead Generation: Multichannel PPC Strategy/08-Conclusion/01-Learn more about PPC.mp41.45MB

09.Advanced Facebook Advertising/01-Introduction/01-Learn how to master Facebook Ads.mp49.26MB

09.Advanced Facebook Advertising/01-Introduction/02-What you should know.mp44.41MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/01-How the Facebook ad auctions work.mp412.01MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/02-Control access with Facebook Business Manager.mp47.94MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/03-How to audit a Facebook Ads account.mp425.08MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/04-Custom audience lookalikes and retargeting strategy.mp47.31MB

09.Advanced Facebook Advertising/02-Effective Campaign Management/05-Manage ads in bulk with spreadsheets.mp410.06MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/01-Creative testing framework Concept-theme-variant.mp49.84MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/02-Interpreting Facebooks ad relevance diagnostics.mp48.5MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/03-Using the auction Inspect tool to detect ad fatigue.mp410.33MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/04-Split testing ad creative using Test and Learn.mp412.14MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/05-Adapting creative to Instagram and other placements.mp46.09MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/06-Setting up dynamic product ads for ecommerce.mp410.01MB

09.Advanced Facebook Advertising/03-Creative Testing and Tactics/07-Creative tactics to try in your campaigns.mp410.32MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/01-Attribution incrementality and marketing mix modeling.mp417.29MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/02-Reporting on click and view attribution windows.mp48.46MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/03-Choosing the right event in the funnel for optimization.mp49.16MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/04-Predicting diminishing marginal returns to ad spend.mp411.89MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/05-Custom parameters in tracking templates.mp48.6MB

09.Advanced Facebook Advertising/04-Marketing Attribution and Optimization/06-Tracking server-side events with the Conversions API.mp410.62MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/01-Create ads programmatically via the Facebook Business API.mp415.21MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/02-Building custom reports using the Facebook Business API.mp411.84MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/03-Compare the tools for automating large-scale campaigns.mp46.62MB

09.Advanced Facebook Advertising/05-Automating Campaigns at Scale/04-Working with machine-generated creative MGC.mp45.92MB

09.Advanced Facebook Advertising/06-Conclusion/01-Continue learning advanced Facebook Ads.mp44.79MB

10.Programmatic Advertising Foundations/01-Introduction/01-What is programmatic advertising.mp48.16MB

10.Programmatic Advertising Foundations/01-Introduction/02-The scope of programmatic.mp47.81MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/01-Where does data come from.mp47.22MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/02-Data and behavioral targeting.mp46.8MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/03-Programmatic advertising and first-party data.mp45.07MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/04-Retarget in programmatic marketing.mp46.22MB

10.Programmatic Advertising Foundations/02-Data Foundations for Programmatic Advertising/05-Programmatic terms and concepts.mp46.68MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/01-Programmatic and third-party data.mp46.33MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/02-How publishers rely on programmatic ads.mp44.42MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/03-Reach the right audience at the right time.mp45.62MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/04-The data management platform.mp45.27MB

10.Programmatic Advertising Foundations/03-The Programmatic Process/05-How programmatic serves an ad.mp46.55MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/01-Google and the programmatic market.mp45.36MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/02-Target audiences based on behavior.mp45.3MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/03-Target audiences based on location.mp43.9MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/04-Target audiences based on content and context.mp43.87MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/05-Life without cookies.mp46.36MB

10.Programmatic Advertising Foundations/04-Audience Data Segmentation/06-Programmatic pitfalls.mp47.07MB

10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/01-Encountering ad fraud in programmatic.mp47.85MB

10.Programmatic Advertising Foundations/05-Dealing with Ad Fraud/02-Implement basic fraud detection.mp48.56MB

10.Programmatic Advertising Foundations/06-Conclusion/01-Continue learning programmatic.mp42.33MB