Lynda - Building Your Marketing Technology Stack番号下载_Lynda - Building Your Marketing Technology Stack番号下载_Lynda - Building Your Marketing Technology Stack下载

Lynda - Building Your Marketing Technology Stack

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种子名称： Lynda - Building Your Marketing Technology Stack
文件类型：视频
文件数目： 29个文件
文件大小： 1.82 GB
收录时间： 2016-9-14 22:56
已经下载： 3次
资源热度： 109
最近下载： 2024-6-27 08:44

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Lynda - Building Your Marketing Technology Stack

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Lynda - Building Your Marketing Technology Stack.torrent

5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4116.98MB

5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4114.88MB

3 - 3. Providing the Digital Experience/Creating your digital presence.mp4111.1MB

4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4110.52MB

5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4109.82MB

6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4100.15MB

6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp499.09MB

3 - 3. Providing the Digital Experience/Going mobile.mp498.58MB

3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp497.73MB

4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp496.34MB

4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp487.66MB

4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp478.72MB

3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp475.99MB

4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp471.97MB

6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp469.19MB

6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp451.86MB

5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp450.98MB

2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp437.93MB

2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp435.29MB

1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp433.87MB

7 - Conclusion/Tying it all together and taking the next steps.mp428.89MB

1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp428.67MB

0 - Introduction/Welcome.mp426.59MB

1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp426.33MB

2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp425.43MB

2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp424.58MB

2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp424.34MB

1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp423.18MB

0 - Introduction/What you should know before watching this course.mp412.14MB