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Lynda - Branding Fundamentals [Via Webcentara]

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种子名称： Lynda - Branding Fundamentals [Via Webcentara]
文件类型：视频
文件数目： 26个文件
文件大小： 643.94 MB
收录时间： 2018-11-18 16:41
已经下载： 3次
资源热度： 224
最近下载： 2025-2-15 23:13

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03. Defining the Brand/03_03-Deciding on what to brand.mp432.72MB

06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp432.41MB

05. Expressing the Brand Identity/05_01-Developing the brands name.mp431.64MB

03. Defining the Brand/03_05-Identifying the brand personality.mp431.18MB

03. Defining the Brand/03_02-Creating brand drivers.mp430.75MB

03. Defining the Brand/03_01-Identifying your core values and purpose.mp430.32MB

05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp428.55MB

07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp428.46MB

07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp428.36MB

03. Defining the Brand/03_04-Designing your brand architecture.mp427.4MB

04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp427.14MB

06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp426.49MB

02. Understanding Branding/02_01-What is a brand.mp425.29MB

07. Communicating the Brand Externally/07_01-Identifying the external channels.mp424.55MB

09. Conclusion/09_01-Next steps.mp424.31MB

08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp424.04MB

02. Understanding Branding/02_03-Understanding the branding process.mp423.47MB

04. Positioning the Brand/04_02-Understanding your customers beliefs.mp422.86MB

08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp422.29MB

05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp421.19MB

04. Positioning the Brand/04_01-Identifying your customers.mp420.83MB

07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp420.54MB

06. Communicating the Brand Internally/06_02-Creating the brand book.mp416.01MB

01. Introduction/01_02-What you should know before watching this course.mp415.46MB

02. Understanding Branding/02_02-Understanding why brands are important.mp414.62MB

01. Introduction/01_01-Welcome.mp413.06MB