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Lynda - Public Relations Fundamentals

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种子名称： Lynda - Public Relations Fundamentals
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文件数目： 31个文件
文件大小： 1.38 GB
收录时间： 2014-12-23 18:19
已经下载： 3次
资源热度： 83
最近下载： 2024-6-10 06:57

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004 The new eight-step workflow for PR pros.mp466.82MB

003 Five ways to give 'traditional' PR a makeover.mp458.09MB

020 Incorporating social communications into your crisis plan.mp457.92MB

024 Visual storytelling in PR - Videos, infographics, images, and more.mp457.59MB

006 Combining trusted research methods with new media.mp457.31MB

015 Working with all media - From reporters to bloggers.mp457.11MB

026 Tying PR measurement to business goals.mp456.58MB

013 Understanding communications channels and audience engagement.mp455.33MB

017 Influencer marketing - Using champions to amplify awareness and engagement.mp454.67MB

022 Dealing with the media during a crisis.mp454.63MB

018 Relying on great relationships when crisis strikes.mp452.97MB

007 Developing audience profiles and buyer personas.mp450.18MB

005 New channels, new choices - The evolution of telling your story.mp449.86MB

012 Developing messaging and optimizing content.mp446.78MB

010 Understanding the elements of the PR plan.mp445.29MB

016 Building internal employee champions and reputation management.mp445.08MB

030 Uncovering modern-day communication roles and responsibilities.mp442.49MB

025 Best practices for crafting social media posts.mp442.34MB

008 Investigating PR and social media communication audits.mp442.27MB

023 The news release vs. social media release.mp442.06MB

027 PR measurement, from click to conversion.mp442.02MB

009 Learning the Fix It to Move Forward approach.mp440.91MB

028 Reporting results to execs and other stakeholders.mp439.37MB

029 Three steps to PR and modern-day communications.mp439.34MB

014 Understanding earned, owned, shared, and paid media.mp438.16MB

019 Issues management vs. crisis management.mp437.74MB

021 Building a comment response chart.mp437.66MB

011 Setting attainable goals and objectives.mp429.63MB

002 What you should know about PR before watching this course.mp428.29MB

031 Next steps.mp428.28MB

001 Welcome to the future of public relations (PR).mp414.42MB